Signage and Wayfinding Design – Terminology
Name consistency
The same language used across all touch points.
Tickets, maps, signs and verbal directions all need to match. How would directions be given by a guide or over a public announcement system?
Directions must use terms consistent with signage. Staff should have ready access to maps and print collateral.
Where the public are likely to nic-name a locality, consider pre-empting the public trend.
A good test of a wayfinding system is how well it can be described in common language.
Verbal direction
Helper from main entry
Function room? Lift to level 4.
Ticket collection? Box Office 2, up the stairs level 1.
Dressing Room 16? Stage door, security, lift to level 2.
Director’s Assistant
You’re in dressing room 22. Go to the Stage Door, take the lift near security to level 2.
That equipment needs to be in the Rooftop Bar. From either loading dock, get to the Service Lift. Take the Service Lift to level 4.
That equipment needs to be in the main foyer, go to the Forrier Lane loading dock. Lift to level G.
Check with security at stage door, take the lift to level 2, the Green Room is near dressing room 8.
Meeting at 4pm in the crew ready room. Check in with security at stage door. Lift to the basement. Follow the signs.
Announcement call
Show in Main Theatre to start in 10 minutes.
Doors 1 to 4 – level 1.
Doors 5 and 6 – level 2.