VR for Real Estate
Property visualisation that feels as real as being there AND a suite of vital marketing assets from a single shoot
Always open for inspection
“Real Estate agencies are discovering the advantage of engagement through VR. Clients are twice as likely to call and three times as engaged.”
Move through a property as if you were there
Take your buyers for a walkthrough without appointments or travel time. Allow buyers to view on-line in a way that simulates on-site inspection. Look up, down, behind, get close, zoom out. Traverse corridors, go up the stairs, see what’s in the kitchen and look at the view from the window. An open-book presentation where the buyer can satisfy their curiosity in the comfort of their home and then share it with their influencers.
Create an emotional connection
VR Spaces allow us to create virtual home tours buyers can experience as if they were walking the corridors themselves. VR Spaces are engaging to explore, which means a longer time spent looking at your property imagining their lives within it – creating a lasting emotional connection. This powerful media is everything you need to make prospective buyers feel totally immersed in a property, anywhere they are.
Unique Views
The distinct dollhouse view gives buyers a view of the property no other medium can match but everyone can relate to. Buyers can view floor plan display mode then zoom into and navigate the property. The walk through mode truly simulates the experience of traversing the building with your own two feet. For those looking for a presentation, run a showreel of the highlights for a scripted display.
All of these modes can be easily accessed and used together to make the VR Space unbelievably powerful for showcasing property. Switch from floor plan, dollhouse, walkthrough and guided tour. Jump from floor to floor, zoom back to floor plan then drop into another room – the VR Space simply presents property in an open and fluid manner that people can relate to on their own terms.
The time people take exploring your property is time they spend bonding with it and time they spend away from other listings.
Use your talking points
Place key selling points strategically through the model, with videos, texts and links that lead the viewer through or call the buyer to action. The result is a sales presentation that prequalifies your leads by clarifying most of the prospects issues before they call.
Your property is open for display every moment it is available for sale.
“Amazing immersive experience
plus
floor plans, high definition photography, 3D model and campaign teasers.”
Comprehensive sales assets from a single shoot
One on-site shoot allows us to generate a full suite of visual marketing assets for selling the property.
3D Walkthrough
high res photographs
floor plans
360º exterior panoramas
360º VR social media snapshots
Teaser videos
OBJ Point Cloud 3D Model (99%) accuracy.
High Resolution photography
Images suitable for high quality press printing at A3 size can be exported from views inside the 3D model. This allows for incredible flexibility for the planning and production of marketing material. See some examples here.
Floor plans
Dimensioned marketing floor plans for sales material supplied as .pdf and .png files.
360º VR Social Media Panoramas
Use 360º VR panorama snapshots for sharing on social media platforms such as Facebook. These are set to take advantage of Facebook’s ability to display these types of images as VR media and create a whole new level of interest in your property.
Teaser video
Teaser video as an animated gif
Short movies from the model make for easy distribution via email, on social accounts or for display on in-store monitors. Supplied as MPEG or GIF they are designed for maximum compatibility.
Point Cloud 3D Model
For some clients having a PointCloud model of the prospective property is an asset of considerable value unto itself. The VR PointCloud model can be provided as an OBJ file with 99% measurement accuracy to the as-built property ready for use in most popular architectural software.
“For agents, sellers, and buyers”
Close deals faster
The always open-for-inspection forever show-ready property allows buyers to be more motivated and more self qualified so you can focus on finalising the deal. Dimensionally accurate 3D walkthroughs engage decision makers and add critical value to the buying process. The complete package of property information – plans, immersive VR Space, high resolution stills, teasers and models – shortens your deal cycle by giving buyers everything they need to close.
Include more decision makers
Use VR Space to market to remote decision makers and international investors. Give them the chance to have as much knowledge about the property as those who have inspected the site.
Reduce Site Visits
Cut down on unnecessary site visits for prospective buyers, consultants and stakeholders.
Renovation assets – the 3D model
For properties where the buyer is looking to renovate the building the 3D PointCloud model can be provided to fast track the design and construction process. Import the OBJ file into popular architectural programs to start changing walls and adding extensions. Suddenly, options are explored, doubts removed and possibilities realised – all aiding the decision making process.
No plug in needed
VR Space is placed on your website with a simple link, no special plugins or separate downloads required. This allows the maximum number of clients to delve into the engaging 3D content simply by visiting with their web browser.
VR Space is ready to go on your website, virtual reality headset or apps.