Signage and Wayfinding Design – Size and Distance
Design for the viewing distance
Allow people to absorb information on approach
Broad groups For distance
As the information goes from general purpose to audience specific, signs get closer, type sizes smaller.
Distant – Primary information eg: branding landmarks and zones
Intermediate – Secondary information eg: external circulation signage
Close – Tertiary information eg: lift directories, room labels, internal circulation signage
Readability
The size of the information displayed will be appropriate to the distance the sign is viewed from.
Information height and placement
Information should be located at a height appropriate to their function and place in the sign hierarchy.
View ports
From every sign, the next sign in the path of travel should be visible.
Sign Scale
Signs are scaled to the size of the content. Content is not scaled to fit a sign size.