Wayfinding signage design sign types directory directions statutory sign

01 Wayfinding

Connections designed for intuitive flow though space.

LANDMARKS

Memorable spacial markers and major graphic statements to identify entries and communicate values.

DIRECTORIES

The reference index.

DIRECTION

Signs anticipating options according to audience, path and logic.

ZONES

Identifying areas for primary spacial orientation.

PRIMARY DESTINATIONS

Making obvious connections to the main attraction.

SECONDARY DESTINATIONS

Scaling information to fit behavioral expectations.

PERSONAL DESTINATIONS

Code systems and signs designed to simplify finding your place.

MULTI-PURPOSE

Location, operational and/or promotional purposes combined.

AMENITIES

Given dignity, clarity, respect and priority.

BRAILLE

Tactile signs according to Australian standards.

TRAFFIC DIRECTION

Car parking and approach.

02 Branding

Markers and graphic language identifying the territory.

BUILDING IDENTITY

Primary and sub brands forming key identity components of the project.

CORPORATE IDENTITY

Style-guide rollout for brand experience consistency.

SKY SIGNS & LANDMARK BRANDS

A flagship beacon to proclaim presence. 

GOOGLE EARTH

Branding for aerial mapping.

03 Operational

For the immediate needs of people operating in the space.

CROWD MANAGEMENT

Process and flow for peak loads and changing conditions.

CONDITIONS

Terms of use and expectations

INSTRUCTIONS

Information for specific behavioural outcomes. 

04 Multi-purpose

Blended utility in the one installation.

Digital SIGNage

Brief development and functional scope, content strategy, graphic design, interface design, system technology consultation.

05 Statutory Signs

Mandatory building operational information.

EMERGENCY EXIT PLANS

Emergency and regulatory procedures

FIRE REGULATION SIGNS

Fire equipment and emergency exits

06 Safety

Preventative measures.

GLAZING DECALS

Decals and surface treatments for public safety.

07 Privacy

Blur, screen, obscure and retain light.

GLAZING GRAPHICS

Glazing films for visual protection.

08 Displays

Visual treatments to attract, entertain or inform.

PUBLIC DISPLAYS

Graphics for public entries, thoroughfares and special purpose spaces.

INFORMATION GRAPHICS

Exhibitions and displays for immersive educational experience.