Wayfinding Design – Strategy
A simple road sign is the product of dedicated information design.
Concept design
A vision of how the wayfinding system will fit your location.
The system scope.
Opportunities
How much of the wayfinding is signs, how much is architecture or environment? Can signs be built into the fabric of the architecture? What can be done off site or pre-arrival? Opportunities are identified.
Information Design
Information design is critical to the strategy. It determines progressive disclosure, naming conventions, groupings, system wide order and personality.
We need to ensure the structure of information suits the site and future planning.
Hospital wayfinding information design showing clear English and icon with traditional Latin.
Models
Circulation, areas, landmarks, streets and compass models are proven wayfinding frameworks we evaluate against the project. Often there will be a need to reference more than one.
Sign Function Planning
What needs to happen where.
Identity, directory, connection, destination, information, promotion, operations – is mapped to the plan.
Locations then drive decisions about form.
Content drives decisions about size.
Journey Mapping
We plot the information requirements against typical tasks from a selection of pedestrian, cyclist and driver groups.
Typical scenarios are played out against primary and sub routes of audiences.
This tests the information design and sign forms.