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Wayfinding systems – what are they?

A system for understanding your surroundings

Know where you are. 

Know your destination. 

Know the best route. 

Know when you have arrived.


Wayfinding is a combination of messages, built objects and pathways that allows people to navigate space. 

It is the primary level of information connecting location with experience.

It should feel natural and intuitive. It should confirm and reassure first time visitors. It should support regular inhabitants by being a natural extension of place.

Wayfinding is a combination of graphic communication, environment, tactile and audible cues. A mutually reinforcing group of sensory aids that form a system of connections that enable people to make navigational decisions.

There are five cornerstones to wayfinding – pre-arrival, place, assistance tech, information centres and signs.


Wayfinding is Pre-Arrival 

  • Referral 

  • Telephone 

  • Correspondence – appointment, invitation or ticket.

  • Internet research 


Wayfinding is Place

  • Landmarks

  • Nodes

  • Districts

  • Destinations

  • Edges

  • Paths

  • Lighting


Wayfinding is Assistance Technologies

  • Passive

  • Portable

  • Infrastructure systems


Wayfinding is Information Centres

  • Primary information sites

  • Digital media infrastructure sites

  • Interactive media opportunities

  • Landmark structures


Wayfinding is Signs

Language and graphics deployed via: 

  • Fixed signs

  • Digital messaging


Our speciality is the signs